In a previous post I talked specifically about how and why you should use Hashtags on Twitter to raise your visibility and get discovered by others – which is especially important if you don’t have too many followers. This isn’t restricted to Twitter and in fact it holds true for any social media and blogging platform you use that has the capability to allow you to do this.
For example let’s take WordPress – when you create a post you have the option to add Tags to it and this works along the same lines as the Hashtags in Twitter that I mentioned. Let’s say I have a blog post that I’ve tagged photography not only will people who visit my blog be able to find all my post tagged with photography but it will also allow anyone visiting the WordPress site to click on this tag on the Popular Tags page. This will show all posts that have been tagged with this so again someone may discover your post and your blog as a result of that giving you more visibility than you would normally have.
Similarly you can add Hashtags just as you do on Twitter in Google+ posts and people can either do a search within Google+ to find posts that have this tag or they can click on the tag from an existing post and see all other posts with that tag. I really saw the power of hashtags over the last week on an iPhone photo sharing app that I use called Instagram where I had been posting pictures I’d taken and sometimes didn’t tag them and if I did I’d just use one tag to describe the photo. A new follower who came across a photo of mine told me to “start tagging” and when I looked at her photos I saw a lot more tags than I’d been using. As soon as I did this the amount of new people who were now discovering my photos, leaving comments and following me increased dramatically.
So if you want to increase your visibility on blogs, social media and even apps look out for opportunities to add tags and I will leave you with the advice that I got that worked well “start tagging!”.