Making it easy for others to share your content

Following on from my Sharing is Caring post I wanted to flip this around to talk about how you can make it easier for others to share your blog content.  I have a theory that these days we’re all suffering from short attention spans and we want to be able to do the things we want quickly and easily – or in other words we’ve all become rather lazy!  So even though it doesn’t take too much effort on people’s part to copy a link from a blog post and then share this by pasting it into a tweet or Facebook update or Google+ post people just don’t bother.  So it’s important that on your blog you include ways they can help share your content by simple click or two and blogging platforms like WordPress give you the ability to add these in very easily.

What you need to be aware of is that not all of the Blog themes you select will have this option so when you’re choosing a blog theme or thinking of changing your existing one to a new one pay close attention to this.  in WordPress look under Settings>Sharing and it will give you a whole page of options to settings and the following is what you’re looking for are the options you want to provide like this:

Once you have chosen the services you want to give to your readers to share your content you will see them displayed at the bottom of your blog posts just above where they have the opportunity to leave a comment:

The additional benefit you get also, which you can see from above, is that when anyone shares your content it using the services you get a count. So as in the above example you can see that 3 people have tweeted the blog post and this can also help encourage others to share your content if they can see this kind of information.  The key thing is that you’ve given them nice easy ways to do this and provided them with a choice of a few ways to do this so they can select the appropriate services that they want to share this with.

Go check your blog – have you provided people an easy way to share your content?  If not does your blogging platform and/or theme give you the ability to do this?  If not then I would recommend you find a way to enable this for your blog posts which may be as simple as choosing a new theme.  As always – feel free to share this blog post using the sharing buttons below!

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4 thoughts on “Making it easy for others to share your content

  1. Yes, good tip.

    Also, for me, thinking about its shareability, focusses me to make the post/tweet etc more “likeable”. People are more likely to share it if they think it brings value to their network.

    1. Yes a very good point. Making the title of the post something that catches people’s attention and encourages them to read the post is important to stand out on other social media platforms.

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